In-Demand Careers in Marketing for 2019

With internet-based marketing exploding over the last decade, the demand for marketing professionals has rapidly increased. Organizations nationwide are seeking those who have skills in writing, videography, graphic design, analytics, and more. There are many careers in marketing, from entry-level positions to executive-level jobs.

Note that all salary information is sourced from PayScale and the Bureau of Labor Statistics.

Marketing Coordinator

Median annual salary: $42,787

Marketing coordinators help plan and execute marketing campaigns, product launches, strategic partnerships, and events. They coordinate efforts across teams, assess market trends, research vendors, and may write copy for different outlets, such as social media and direct mail. Generally, a bachelor’s degree in marketing, communications, or another related field is required.

Graphic Designer

Median annual salary: $43,417

One of the more creative jobs within marketing, graphic design involves conceptualizing and creating visual pieces of a marketing strategy that help inform and inspire consumers. Graphic designers typically need a relevant bachelor’s degree and a portfolio of work showcasing their originality and creativity. About one in five graphic designers is self-employed, while others work full time in advertising agencies or in-house marketing teams.

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Content Editor

Median annual salary: $46,437

Content editors work with teams of writers to produce high-quality copy for marketing campaigns. They review and prepare content for publication, ensuring that it is free of factual, spelling, and grammatical errors. Content editors work with writers and other staff to make sure that copy and the brand’s voice are consistent across all marketing materials.

Social Media Manager

Median annual salary: $49,264

Social media managers use paid and organic strategies to help companies create engagement on social media platforms. In addition to a relevant bachelor’s degree, social media managers must understand their employer’s industry well enough to provide public thought leadership on its behalf and to network intelligently with potential influencers and clients.

Digital Strategist

Median annual salary: $59,167

Digital strategists collaborate with other marketing team members to determine long-term plans and goals for their company’s products and services. They analyze data to identify the vital information relevant to their organization and its digital products. Digital strategists create content for outreach online — including copy, video, images, and graphics — and enforce their brand’s digital style guide and branding.

Communications Manager

Median annual salary: $63,000

Communications managers help coordinate the flow of information to their company’s internal team and its external audiences. They usually work with a team of creative staff to develop content for an identified audience and subject. Sometimes, communications managers lead a team that is separate from, but liaises with, the marketing department. Generally, at least a bachelor’s degree is required, but a master’s degree may prove to be beneficial.

Market Research Analyst

Median annual salary: $63,120

Market research analysts help companies determine the market for potential products or services. The position requires strong math and analytical skills. Market research analysts monitor and analyze marketing trends, evaluate the effectiveness of marketing strategies, and collect data about market conditions, competitors, and consumers. Most employers require candidates to have at least a bachelor’s degree.

Art Director

Median annual salary: $64,371

Responsible for the visual messaging of their company’s or client’s marketing materials, art directors work with a team to determine and visually communicate a campaign’s message. They collaborate with and manage editors, writers, graphic designers, illustrators, and photographers. Art directors create the overall style and look of their materials, review and approve designs, work with clients to identify their needs, and present products to clients for approval.

Master of Business Administration (MBA) LocationAurora, IL Accreditation(s)HLC Religious Affiliation– Cost Per Credit$565.00: Aurora University’s online MBA stresses critical business topics with courses in marketing, organizational behavior, leadership, finance, and accounting. You will prepare for advanced careers by expanding your problem-solving and team-building skills. Each course is taught by faculty members who have real-world experience.
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Master of Business Administration (MBA) LocationCampbellsville, KY Accreditation(s)SACSCOC, IACBE Religious AffiliationChristian Cost Per Credit$479: Campbellsville University’s online MBA prepares you for leadership roles as an executive or manager, helping companies prepare for and solve the complex business challenges of tomorrow. Graduates of this program are able to integrate Christian values into their business practice and understand how technology plays a key role in decision making, allowing them to succeed in their careers and move up the job ladder. Choose from seven concentrations: accounting, church management, healthcare management, human resources management, information technology, international business, and marketing.
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Bachelor of Business Administration (BBA) LocationLivingston, AL Accreditation(s)SACSCOC, ACBSP Religious Affiliation– Cost Per Credit$325: Develop a strong foundation in business theory and practice and enhance your career opportunities in your field with the online Bachelor of Business Administration degree program from the University of West Alabama. You’ll learn the knowledge and skills to impact organizations of all types and sizes. Choose from concentrations in accounting, business administration, management, marketing, and computer information systems.
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Digital Marketing Manager

Median annual salary: $64,756

Digital marketing managers use strategic marketing and project management skills to help companies develop marketing projects. They manage teams across multiple projects and departments. Usually, digital marketing managers report to a marketing manager or vice president of marketing. At least a bachelor’s degree in marketing or a related field is required.

Search Engine Marketing Manager

Median annual salary: $66,135

Search engine marketing managers are responsible for developing, executing, tracking, and analyzing the performance of their company’s site(s) across various search engines. After evaluating traffic reports, keywords, and quality ratings, they make search recommendations for their company. With their findings, they develop an overall online marketing strategy. Typically, search engine marketing managers have several years of experience as a search engine optimization specialist.

Communications Director

Median annual salary: $68,046

Responsible for how a company’s marketing and public relations messages are released to the public, communications directors serve as the company’s spokesperson. They collaborate with other management and executives to develop their company’s values and image and determine the ideal ways to communicate them to the media and public. Communication directors also coordinate marketing campaigns and provide the final approval before marketing materials are distributed. Additionally, they ensure that marketing efforts do not go over budget.

Media Director

Median annual salary: $84,875

Media directors are involved in every step of the development of a marketing campaign, from conception through execution and delivery. They work with clients to determine their needs, develop the vision for campaigns, and lead creative staff to ensure that the brand’s needs are met. They also ensure that marketing campaigns and materials are within budget. Media directors stay up to date on the latest marketing trends. Generally, a bachelor’s degree is required for this career, and many employers prefer candidates with a few years of marketing experience.

Marketing Director

Median annual salary: $84,948

Marketing directors work with other company leaders to create the brand’s identity and branding. They develop and implement marketing strategies, manage budgets, and manage the company’s marketing team. Additionally, marketing directors work with freelancers, consultants, and other suppliers, and they collaborate with their company’s sales team to ensure that work is not being duplicated. They also research and evaluate market trends for their company’s products and services.

Public Relations and Fundraising Manager

Median annual salary: $111,280

Public relations managers create content and direct activities to raise awareness for their company and maintain a good public image. Fundraising managers hold a similar role in nonprofit agencies, but they also secure funding to support the nonprofit’s mission. They create and execute a communication strategy with client groups and audiences. A bachelor’s degree is typically the minimum requirement, but some employers prefer candidates with a master’s degree and at least five years of experience.

Marketing is constantly evolving. Digitization and other macro-trends affect how people buy, what products they like, and what motivates them to make purchases. Marketers stay on top of these trends, responding to customer behavior and leading their companies toward greater revenue growth. With the right credentials, you can enter a dynamic career in marketing.

AS in Business Administration LocationCampbellsville, KY Accreditation(s)SACSCOC, IACBE Religious AffiliationChristian Cost Per Credit$399: Learn the fundamental business skills necessary for a career in business administration, including finance, economics, accounting, and more with the online Associate of Science in Business Administration degree program from Campbellsville University. Topics of study include accounting principles, fundamentals of microeconomics and macroeconomics, concepts and analytical tools used in finance, marketing concepts, human resource management, management principles, and more.
BA in Business LocationSt. Paul, MN Accreditation(s)HLC Religious AffiliationChristian Cost Per Credit$420: The Bachelor of Arts in Business program at Concordia University, St. Paul allows you to develop academic credentials as well as leadership, writing, and communication skills. You will explore core business principles in marketing, finance, management, law, economics, and accounting with an emphasis on international perspectives, environmental sustainability, and ethics. You will investigate various dimensions of business decisions by delving into case studies and developing solutions to situations you may face in the business world.
BA in Business LocationBaltimore, MD Accreditation(s)MSCHE, ACBSP Religious AffiliationCatholic Cost Per Credit$420: The online Bachelor of Arts in Business from Notre Dame of Maryland University focuses on the latest business practices and theories, using case studies, consulting assignments, and a capstone course to give real-world knowledge you can apply immediately. Focus groups with leaders from major companies in different industries will teach you principles of data analysis, negotiation, teamwork, communication, and leadership.
BA in Business LocationVirginia Beach, VA Accreditation(s)SACSCOC Religious AffiliationMethodist Cost Per Credit$399: Prepare for a career in the competitive, innovative world of modern business with the online Bachelor of Arts in Business from Virginia Wesleyan University. Gain the foundational skills you need to adapt, thrive, and contribute to any business environment as you explore economics, marketing, accounting, and more. The program is flexible but rigorous, pairing the hands-on learning you need to succeed in business with the ability to fit your studies into your already busy life.
BA in Business Administration LocationAurora, IL Accreditation(s)HLC Religious Affiliation– Cost Per Credit$425.00: Aurora University’s online Bachelor of Arts in Business Administration program prepares you for advanced career opportunities by enhancing your business acumen and problem-solving skills. The program provides you with a broad overview of topics, including accounting, finance, organizational behavior, human resources, marketing, and international business and is taught by faculty members who have real-world experience.
BA in Business Administration LocationMishawaka, IN Accreditation(s)HLC Religious AffiliationChristian Cost Per Credit$405.00: The online Bachelor of Arts in Business Administration program from Bethel University readies you to succeed in the high-opportunity world of business and finance. Featuring a rigorous curriculum, the program offers training in a wide variety of areas including accounting, business law, business communication, marketing, human resources, and more. Combined with biblical principles, the online program prepares you to work in a number of positions as a competent and ethical professional.
BA in Business Administration LocationCanton, OH Accreditation(s)HLC Religious AffiliationChristian Cost Per Credit$510: Malone University’s online Bachelor of Business Administration degree program offers a comprehensive curriculum designed to give you a foundation in a wide breadth of subject areas. From marketing to management to strategy, you will train in the methods you need to provide value to employers. The curriculum also includes both elective options and the opportunity to double major, helping you better tailor your education to fit your unique career goals.
BA in Business Management LocationJacksonville, IL Accreditation(s)HLC Religious Affiliation– Cost Per Credit$375: Earn the credential you need to go further with the online BBA with a concentration in Management at Illinois College. Designed for those seeking to enter the corporate world increase their earning potential, the online business management degree prepares you to succeed in today’s competitive workforce. Our online B.A. in Business Administration – Management equips you with a range of academic and practical skills that place you in the forefront of the industry.
BA in Business Marketing LocationMishawaka, IN Accreditation(s)HLC Religious AffiliationChristian Cost Per Credit$405.00: This online Bachelor’s in Business Marketing program provides students with the knowledge and skills necessary to communicate effectively to target audiences, develop promotional materials and implement successful marketing strategies. With a comprehensive curriculum that features core business topics and specialized marketing coursework, the online bachelor’s in marketing features an emphasis on social media and the latest industry approaches.
Bachelor of Business Administration (BBA) LocationBristol, TN Accreditation(s)SACSCOC Religious AffiliationPresbyterian Cost Per Credit$305: The online Bachelor of Business Administration degree program from King University is designed for adult learners who have earned some college credits and seek to finish their bachelor’s degree and enhance their business management knowledge. It prepares professionals for various career paths that require excellent business, communication, and critical thinking skills and the integration of management, administration, and strategy theory.
Bachelor of Business Administration (BBA) LocationDavenport, IL Accreditation(s)HLC, ACBSP Religious AffiliationCatholic Cost Per Credit$464: The online Bachelor of Business Administration program from St. Ambrose University provides a comprehensive education for a career in business. With a curriculum grounded in liberal arts and taught by faculty with real-world business experience, the program teaches business, leadership, and communication skills. The program focuses on the skills needed to advance in a variety of fields and offers small class sizes. An accounting specialization is available.
Bachelor of Business Administration (BBA) LocationLakeland, FL Accreditation(s)SACSCOC, ACBSP Religious AffiliationPentecostal – Assemblies of God Cost Per Credit$390: The online Bachelor of Business Administration degree offered by Southeastern University is tailored to students who are enterprising, goal-oriented and tech-savvy. This program, which is delivered in a completely online format, aims to equip you with the skills and knowledge needed to keep a business or organization running smoothly and successfully. The core of the business administration curriculum includes foundational business concepts, communication best practices, and business management skills.
Bachelor of Business Administration (BBA) LocationLivingston, AL Accreditation(s)SACSCOC, ACBSP Religious Affiliation– Cost Per Credit$325: Develop a strong foundation in business theory and practice and enhance your career opportunities in your field with the online Bachelor of Business Administration degree program from the University of West Alabama. You’ll learn the knowledge and skills to impact organizations of all types and sizes. Choose from concentrations in accounting, business administration, management, marketing, and computer information systems.
BS in Business Administration LocationCampbellsville, KY Accreditation(s)SACSCOC, IACBE Religious AffiliationChristian Cost Per Credit$399.00: Master the fundamentals of business and explore the important trends and concepts that are driving today’s fast-paced economy with the online Bachelor of Science in Business Administration program from Campbellsville University. Choose from five exciting emphases based on your area of business interest:
BS in Business Administration: Management
BS in Business Administration: Human Resource Management
BS in Business Administration: Healthcare Management
BS in Business Administration: Accounting
BS in Business Administration: Marketing
BS in Business Administration LocationSeward, NE Accreditation(s)HLC, IACBE Religious AffiliationLutheran Cost Per Credit$350.00: The online Bachelor of Science in Business Administration program from Concordia University, Nebraska prepares you for a rewarding career in project management, leadership, accounting, finance, and more. You will study an innovative curriculum featuring open educational resources and real-world assignments, collaborating with their peers to apply key concepts to current problems facing organizations, with the goal of finding solutions that lead to successful business outcomes.
BS in Business Administration LocationBangor, ME Accreditation(s)NECHE, IACBE Religious Affiliation– Cost Per Credit$374: The Bachelor of Science in Business Administration program from Husson University is delivered fully online and designed to provide students with the foundational skills they need for a successful business career in a number of fields, including marketing, finance, sales and more. Along with concentrations in management and marketing management, the program allows you to practice skills in a variety of disciplines, including accounting and economics.
BS in Business Administration LocationNashua, NH Accreditation(s)NECHE, ACBSP Religious AffiliationCatholic Cost Per Credit$360: Transform your future with the online Bachelor of Science in Business Administration degree program from Rivier University. The program gives you a strong foundation in business principles and the skills and knowledge to advance your company or organizational goals or to take your own business to the next level. You will develop a fundamental understanding of business in topics such as business management, marketing, business writing, budgeting, and strategic management.
BS in Business Administration: Management LocationInstitute, WV Accreditation(s)HLC, ACBSP Religious Affiliation– Cost Per Credit$316: The fully online B.S. in Business Administration program from West Virginia State University teaches you the skills required for leadership positions in today’s business world. Choose between two concentrations: accounting and management. The program focuses on fundamental theories and concepts in the field of business administration and helps you develop your communication, critical thinking, problem solving, and decision making skills. The program can be completed in just two to four years.
BS in Business Management LocationPhiladelphia, PA Accreditation(s)MSCHE Religious Affiliation– Cost Per Credit$605: Gain the knowledge you need for the career you want with Jefferson Online’s bs in business management program. Learn the leadership skills to make the most out of an organization’s people, processes and potential to help it achieve its goals. Our curriculum is focused on teaching you to drive innovation while gaining expertise in professional communication, change management, problem solving and more.
BS in Business Management LocationReading, PA Accreditation(s)MSCHE, ACBSP Religious AffiliationCatholic-Franciscan Cost Per Credit$460.00: Alvernia University’s Alvernia University’s online Bachelor of Science in Business Management prepares you for a management role in a variety of settings. The program provides you with a strong foundation in business management as you learn both its practical and ethical standpoints, and it equips you with the management and supervisory skills you need to excel in an entry-level or mid-level position at an organization.online Bachelor’s in Business Management degree prepares you for a management role in a variety of settings. The program provides you with a strong foundation in business management as you learn both its practical and ethical standpoints, and it equips you with the management and supervisory skills you need to excel in an entry-level or mid-level position at an organization.
BS in Business Management LocationBuffalo, NY Accreditation(s)MSCHE, IACBE Religious AffiliationCatholic Cost Per Credit$500: Gain the leadership skills that will give you a competitive edge in business and set you apart from your professional peers with the online Bachelor of Science in Business Management degree from D’Youville College. Through the program, you will focus on management and leadership and advanced business strategies, along with business law, statistics, economics, and operations management.
BS in General Business LocationCampbellsville, KY Accreditation(s)SACSCOC, IACBE Religious AffiliationChristian Cost Per Credit$399.00: The online Bachelor of Science in General Business degree program from Campbellsville University provides students insight on various aspects of business, preparing them for more opportunities in the corporate environment. The degree is perfect for students who wish to further their careers in the business industry in areas such as human resources, finance, retail, banking, accounting and more. This online program gives you a broad-based business background that is grounded in Christian values.
Innovation MBA LocationPhiladelphia, PA Accreditation(s)MSCHE, MSCHE Religious Affiliation– Cost Per Credit$750: Jefferson Online’s Innovative Master of Business Administration program prepares you for the demands of the modern business world. The integrated, project-based curriculum develops dynamic problem solvers and entrepreneurial thinkers who are ready for career success, with a focus on real-world skills that you can apply immediately.
Master of Business Administration (MBA) LocationReading, PA Accreditation(s)MSCHE, ACBSP Religious AffiliationCatholic-Franciscan Cost Per Credit$600.00: Alvernia University’s online MBA program allows you to hone your business skills so that you can advance your career and pursue a leadership role in for-profit and non-profit sectors. Through the program, you will gain real-world experience and explore philosophies of moral leadership for the community, workplace, society and global world. This pragmatic and ethics-driven program can be completed in as little as one year.
Master of Business Administration (MBA) LocationAurora, IL Accreditation(s)HLC Religious Affiliation– Cost Per Credit$565.00: Aurora University’s online MBA stresses critical business topics with courses in marketing, organizational behavior, leadership, finance, and accounting. You will prepare for advanced careers by expanding your problem-solving and team-building skills. Each course is taught by faculty members who have real-world experience.
Master of Business Administration (MBA) LocationMishawaka, IN Accreditation(s)HLC Religious AffiliationChristian Cost Per Credit$445.00: Bethel University’s online Master of Business Administration with leadership emphasis program is designed to prepare working professionals for advanced roles in the business world. Courses are taught by expert instructors and executive-level practitioners with years of experience in the field. Through a rigorous curriculum that emphasizes skill building in decision making, strategy, ethics, global business, and more, you will gain a strong background in both leadership and management practices that can be directly applied in the workplace.
Master of Business Administration (MBA) LocationSt. Paul, MN Accreditation(s)HLC Religious AffiliationChristian Cost Per Credit$625: With Concordia University, St. Paul’s online Master of Business Administration degree, you use cross-curriculum education activities to become an expert in your chosen industry during the length of the program. Knowledge and practical experience give you the confidence you need to succeed in their professional setting. The program explores business trends and events and how they affect the current business environment.
Master of Business Administration (MBA) LocationSeward, NE Accreditation(s)HLC, IACBE Religious AffiliationLutheran Cost Per Credit$555: The Master of Business Administration degree program from Concordia University, Nebraska prepares ethical and effective business and management leaders to live out your calling in an increasingly complex, globalized society. The online program provides you with an advanced foundation of knowledge across the business disciplines and to make ethical decisions that will lead to your organization’s success. Choose from three certificate options: human resources management, leadership and managing teams through change, and project management.
Master of Business Administration (MBA) LocationBuffalo, NY Accreditation(s)MSCHE, IACBE Religious AffiliationCatholic Cost Per Credit$700: D’Youville College’s online Master of Business Administration degree program transforms you into an effective decision maker and provides perspective on business from every angle, whether in human resources, marketing, financial management, or another related area. Faculty have real-world experience and link theory and practice, allowing you to apply what is learned immediately to actual business situations in your current career.
Master of Business Administration (MBA) LocationTeaneck, NJ Accreditation(s)MSCHE, AACSB Religious Affiliation– Cost Per Credit$925: The online Master of Business Administration at Fairleigh Dickinson University equips you with the skill set you need to become a leader in your profession. Designed to help you attain a position of industry leadership, the program uses a fully engaged learning process that prepares you to develop a career in nearly any field imaginable. Broaden your perspective, deepen your understanding of global opportunities and challenges, and enhance your ability to lead, manage, and communicate more effectively.
Master of Business Administration (MBA) LocationCampbellsville, KY Accreditation(s)SACSCOC, IACBE Religious AffiliationChristian Cost Per Credit$479: Campbellsville University’s online MBA prepares you for leadership roles as an executive or manager, helping companies prepare for and solve the complex business challenges of tomorrow. Graduates of this program are able to integrate Christian values into their business practice and understand how technology plays a key role in decision making, allowing them to succeed in their careers and move up the job ladder. Choose from seven concentrations: accounting, church management, healthcare management, human resources management, information technology, international business, and marketing.
Master of Business Administration (MBA) LocationBangor, ME Accreditation(s)NECHE, IACBE Religious Affiliation– Cost Per Credit$516.00: The online Master of Business Administration program from Husson University is designed to develop and strengthen your skills in analysis, decision-making and leadership. The coursework is a carefully constructed balance of advanced study in traditional business concentrations, such as accounting, finance, and marketing, combined with skills development in communication, leadership, and interpersonal relations — skill sets that are essential to effective performance in today’s business world.
Master of Business Administration (MBA) LocationBristol, TN Accreditation(s)SACSCOC Religious AffiliationPresbyterian Cost Per Credit$605: King University’s online professional Master of Business Administration degree program guides you through methods of management, research, theoretical systems, quantitative analysis, skills development, and ethical practices within your own contemporary professional environment. The program blends an intensive case analysis with individual preparation and small group discussions and implements creative components to provide a transformational learning experience for personal and professional skill development.
Master of Business Administration (MBA) LocationCanton, OH Accreditation(s)HLC, ACBSP Religious AffiliationChristian Cost Per Credit$610: Malone University’s online Master of Business Administration program gives you the opportunity to advance in your career and life. Unique in its approach, the online MBA’s curriculum offers a course of study that combines intellectual knowledge, practical skills, and Christian values. Learn how to succeed in your career in a way that honors your faith.
Master of Business Administration (MBA) LocationDavenport, IL Accreditation(s)HLC, ACBSP Religious AffiliationCatholic Cost Per Credit$675: Develop the skills you need to become a dynamic, socially conscious leader with St. Ambrose University’s online MBA program. Featuring small class sizes, the program teaches you topics such as managerial economics, marketing management, finance, and operations. The online program gives you the skills needed to move into a leadership role. With eight-week classes, the program has an accelerated format that allows you to earn your degree in as few as 14 months.
Master of Business Administration (MBA) LocationLakeland, FL Accreditation(s)SACSCOC, ACBSP Religious AffiliationPentecostal – Assemblies of God Cost Per Credit$525: Through Southeastern University’s online MBA program, you will learn leadership skills that can apply to virtually any industry as you explore business strategy, human resources, and global social entrepreneurship. The program’s philosophy is rooted in a Christian worldview, blending relevant business experiences with moral and ethical teachings to prepare you for a successful career as a servant leader. Choose from four specializations: executive leadership, healthcare administration, sport management, and missional leadership.
Master of Business Administration (MBA) LocationLivingston, AL Accreditation(s)SACSCOC, ACBSP Religious Affiliation– Cost Per Credit$429: Advance your career and increase your earning potential with an online Master of Business Administration from the University of West Alabama. The program helps you improve your skills in a wide range of fundamental business topics and can be completed in just over one year. Specialize in one of eight areas: accounting, computer information systems, entrepreneurship and innovation, finance, general business, management, marketing, and sports management.
Master of Business Administration (MBA) LocationVirginia Beach, VA Accreditation(s)SACSCOC Religious AffiliationMethodist Cost Per Credit$499: The online Master of Business Administration program from Virginia Wesleyan University prepares you for a career in the global marketplace. Learn the principles of business, finance, marketing, and more, and become prepared for management-level jobs in your chosen field. The program focuses on hands-on practice and lively discussion of business principles and emphasizes flexibility so that you can fit your education into your already busy life.
Master of Business Administration (MBA): Management LocationNashua, NH Accreditation(s)NECHE, ACBSP Religious AffiliationCatholic Cost Per Credit$620: Rivier University’s online Master of Business Administration program provides you with a broad education in the traditional areas of business and core business processes, as well as in the cross-disciplinary skills of leadership, problem solving, and strategic management. Choose from four concentrations: marketing, IT management, management, and healthcare administration.
Master of Business Management (MBA) LocationPittsburgh, PA Accreditation(s)MSCHE, IACBE Religious Affiliation– Cost Per Credit$675: With Point Park University’s online Master of Business Administration degree program, you can get the skills and credentials necessary to advance your career and increase your salary potential. The program gives you a deep understanding of critical business topics, including ethics, international finance, and business law.